Heeet.io is a Salesforce package enabling bi directional connection between Salesforce and Google Analytics.
1) Google Analytics synced with Salesforce
Online acquisition data is automatically added to any Salesforce records (lead, opportunity, account, case, contact) when created, enabling you to build more granular report in Salesforce to easily analyze revenue coming from your online lead.
2) Salesforce data synced with Google Analytics
On the other way around, you can configure any Salesforce action that you want to activate as a conversion in Google Analytics/Google Ads.
Let’s say that you want to see in Google Analytics all leads that are converting offline.
Everytime a Sales Manager will change a lead status to converted, data will be send in real time in Google Analytics and associate with original lead online data.
So when this happen in Salesforce
This happens in real time in Google Analytics
This automatic Salesforce synchronization with Google Analytics will enable you or your marketing team to centralize all conversions natively in their own Google Analytics dashboards.
And of course, all offline conversions coming from your Google Ads investments will show up on campaign, ad group and keyword level, both in Google Analytics ads section
And in Google Ads
Here we are, now you are able to sync easily Salesforce and Google Analytics/Google Ads. Do not hesitate to contact us for an online demo