In addition to standard UTM tracking in Salesforce, Heeet provides you with a complete understanding of lead journey through its multi channel tracking.
Without using any cookie nor storing personal data, Heeet enables you to quickly see how many time a prospect visited your website from each online channels.
And since Heeet automatically stores all your paid campaign data in Salesforce (Google Ads, Linkedin Ads, Facebook Ads, Bing Ads), you can instantly see how much you spent to acquire a specific lead.
Heeet will finally help you to monitor your total and average lead acquisition costs over time.
check this great article we made with Salesforce Ben about this topic by reading
“Calculate Multi Channel Lead Attribution Costs using Salesforce”.