Understanding
where your online leads are coming from is critical for marketing to get a
better vision of what channels, campaigns and keywords are generating revenue.
When
implementing Heeet on your website, our Javascript will automatically track all
your UTM parameters and send them to Salesforce.
Here are
the data points that Heeet is capturing automatically without using any cookie
nor storing your prospect data.
Capturing
UTM parameters is a really great way to start measuring channels performance in
Salesforce. If you want to go beyond standard UTM tracking, please check the
following articles.