Are you separating marketing driven VS sales driven acquisition costs and interactions?

CAC (Customer Acquisition Costs), a metrics calculating how much you spent to acquire customers by dividing marketing + sales costs per the number of customers within a specific period of time is great but it implies that all customers are equals, all being exposed both to marketing and sales activities.

However, in real life, some prospects will be exposed to your marketing campaigns, some will not. Some will require a lot of pre sales meetings some others will require less time, some will take most of the buying journey themselves.

Using Heeet, you can clearly see how many marketing and sales driven interactions happen during the sales process, enabling you to calculate accurately how much it trully cost to acquire a specific customer from a marketing and sales perspective.

And because your customer will still consume your marketing contents after initial purchase, Heeet will also automatically store any costs related to sales/cs/support and marketing activities.

Book a demo to see how Heeet can help to get a clear understanding of each customer acquisition costs.