Pardot Google Ads Connector

Salesforce Account Engagement (aka Pardot) comes with a native Google Ads connector. Despite being quite simple to use, it only provides partial information.

How to set Salesforce Account Engagement (aka Pardot) Google Ads connector

1-Add the Google Ads Connector > Account Engagement Settings > Connectors

2-Click Add Connector > Google Ads > Create Connector

3-A pop up shows up > log in as a Google Ads admin

4-Enter your Google Ads Account number

5-Save the connector and click "Verify Now" in the status column

Downside of using standard Salesforce Account Engagement (aka Pardot) Google Ads connector

1-It relies on cookies, leading to partial data since latest studies are showing that up to 30% of users are refusing cookie tracking

2-Integration is focusing on clicks and interactions, it's not associating lead with each Google Ads campaigns they clicked on as campaign member

3-Online lead are only associated with one default Google Ads campaign, not the specific one they came from

4-Default conversion tracking only measure form completion and does not take into account all conversions that can happen after your prospect filled a form

Why Heeet can solve all those downsides?

-When syncing Salesforce with Google Ads through Heeet, all your campaigns are created automatically, then they are updated every hour to reflect current campaign costs, # of impressions and # of clicks

-When an online lead fills a form after clicking on 4 different Google Ads campaigns, Heeet will automatically distinguish each campaign influence on lead acquisition. Lead will also be added as campaign member under each campaign in Salesforce

-When a lead is converted, the associated Opportunity will be automatically linked to those 4 Google Ads campaigns influence, enabling you truly see how each contribute to your offline revenue

You want to know more about Salesforce Account Engagement (aka Pardot) Google Ads connector? Book a demo to see how easy it is with Heeet

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