What are the top KPIs to measure success in Marketing Ops?

The well know MarketingOps.com recently released its "State of The Marketing Operations Professional" 2023 Edition.

You can download it here

One of the first question being asked was about the primary key performance indicator for evaluating the success of a marketing operations team and results seem to remain quite the same over year, with the following KPIs:

- Pipeline (Influenced and Sourced)

- Revenue Objectives

- Velocity

- ROI

Those results prove that Heeet is on track with marketers expectations, by automating natively in Salesforce all those KPIS.

Here is our sample MarketingOps automated dashboard, showing pipeline and closed won marketing influence, marketing revenue objectives, ROI and detailed marketing channels and campaigns ROI.

We're also managing Pipeline velocity in a whole new way by telling how pipeline evolves over time, conversion rate at each stage and how long does each opportunity stays at each stage.

You want to know more about MarketingOps KPIS and how to automate them in Salesforce, book a quick live demo by clicking here.