The Missing Piece: connecting exact Search Queries to revenue in Salesforce with Heeet

‍Last quarter, we had a conversation with a client who was giving some product feedback. They described the recurring Google Ads issue they can't get around. Their team had spent over $20,000 on Google Search campaigns targeting mid-funnel keywords with low to medium difficulty.
‍

The campaign's performance looked solid on paper, with decent click-through rates, reasonable cost-per-click, and a healthy number of form submissions.
‍

Then came the quarterly review meeting. Our CMO, spreadsheet in hand, asked the question I was dreading: "Can you show me exactly which keywords are generating actual closed deals?"
‍

That's where the frustration of every Google Ads manager sets in.
‍

When faced with this question, you could point to the campaigns and ad groups that correlate with pipeline. But when pressed about the specific search queries people typed before clicking your ads? That was a total blind spot, a frustration we understand all too well.
‍

The persistent gap in many teams' marketing attribution is the disconnect between what you bid on, what people search for, and how those specific queries connect to revenue.

‍

The Search Query black hole

‍

You know this pain well if you have managed Google Ads campaigns for the last few years and have lived through endless updates. You set up campaigns targeting keywords, but what users type before seeing your ad often differs significantly from your keyword list. Google's close variants, broad match modifiers, and the gap between search intent and your chosen keywords create this disconnect.

‍

The standard Google Ads reports show what queries triggered your ads, but that's where the visibility ends. That crucial search intent data gets lost once someone clicks and enters your funnel. When they become customers months later, connecting their original search query to revenue is nearly impossible.

‍

This creates three significant problems:

1. Budget waste: You continue investing in keywords without knowing which specific search terms drive revenue
2. Missing optimization opportunities: Without knowing which exact queries lead to deals, you can't refine your content and campaigns accordingly
3. Reporting gaps: When executives want to see ROI by customer intent, you only have partial data

‍

Introducing Search Query revenue attribution in Heeet

‍

Today, I'm excited to share that Heeet has released a new feature that solves this problem.

The Search Query Revenue Attribution feature captures and stores the exact search queries prospects use before clicking on your ads then connects those queries directly to leads, opportunities, and closed revenue, all within your Salesforce environment.

Here's what this means in practice:

‍

• When someone searches for the "best Salesforce marketing attribution tool for B2B SaaS," clicks your ad, and eventually becomes a customer, that full query stays connected to their record.
• The query follows the lead through your entire funnel, from the first touch to the closed deal.
• You can report on which specific search queries generate pipeline and revenue, not just which keywords you bid on
• All this data lives directly in your Salesforce instance through the Heeet app interface you're already using.

‍

How it works

‍

The implementation is straightforward if you're already using Heeet:

1. The latest version of Heeet now automatically captures the search query parameter from Google Ads.
2. These queries are stored in Salesforce and associated with the lead/contact/opportunity records.
3. The search query attribution remains connected as the lead progresses through your funnel.
4. New reporting dashboards in the Heeet app show revenue by search query, allowing you to see precisely which search terms drive business.

Here is an example of layout you can provide your sales team with so they identify precisely what prospects searched online and what contents they engaged with.

‍

‍

And below a Salesforce native report showing link between prospect search query, Google Ads campaign and revenue.

‍

‍

If you're not using Heeet yet, the setup process integrates seamlessly with your existing Google Ads and Salesforce configuration.

‍

Real-World applications that lower cost-per-lead

‍

With this data, we can make decisions that can improve performance and lower acquisition costs. Here are three strategies we've already started implementing:

1. Content alignment based on revenue-generating queries

‍

Last week, we pulled a report of our top 20 search queries by closed revenue. What I found was eye-opening, prospects who eventually converted were using much more specific, problem-focused language than we were targeting.

For example, while we were bidding on "marketing attribution software," our highest-value customers were searching for "how to track LinkedIn ad ROI in Salesforce" and "connect Google Ads conversions to Salesforce opportunities."

The action step is clear: we need to create dedicated landing pages and resources that directly addressed these pain points, using the exact language our best customers used.

‍

2. Keyword pruning based on query performance

‍

After running the search query report, I discovered something concerning: about 20% of our ad budget went to queries that generated zero pipeline over the past six months.

For instance, we spent heavily on terms like "marketing analytics platform" and "campaign tracking software." While these drove clicks and even form fills, the search query attribution data showed these visitors rarely converted to opportunities because queries are not related specifically to Salesforce.

We reduced bids on these underperforming query categories and redirected that budget toward the specific query patterns impacting revenue.

‍

3. Sales Enablement with search intent data

‍

We've also been using search query data in sales. When engaging with leads, we can see exactly what question the prospect was asking or problem they were looking for a solution to.

For example, we recently saw that a lead had searched "how to prove Google Ads ROI to my CFO." This insight allowed us to tailor their approach to this pain point, and share relevant case studies.

By aligning sales conversations with the prospect's original search intent, we've increased the lead-to-opportunity conversion rate.

‍

The impact on your metrics

‍

Based on our experience and early results, here's what you can expect when implementing search query attribution:

‍

• Lower CPL: By focusing on queries with proven revenue impact and creating SEO-driven content targeting those queries, you’ll reduce the need for ad spend to cover the topics your prospects are already searching for.
• Higher conversion rates: Create content that precisely matches the intent signals from your best customers
• Improved sales conversations: Equip your team with the exact language and problems your prospects are searching for
• Better executive reporting: Finally, answer that dreaded "Which keywords are actually working?" question with real data

‍

Getting Started

‍

If you're already a Heeet customer, contact us to upgrade your current package version.
Once updated, the search query data will automatically populate your reports.

If you're new to Heeet, book a demo to see how this feature works alongside our comprehensive attribution solution for Salesforce.

With search query revenue attribution, you'll finally connect what your prospects are searching for with the revenue they generate.

‍Ready to find out what search queries are driving your most valuable customers?

‍