What B2B Marketers need to know to prepare for the Impact Agentforce

The advent of Agentforce has long passed, and the hype surrounding its ability to redefine the work lives of Salesforce users has been met with questions about its ability to deliver on that promise.
‍

Marketers are scratching their heads, wondering if the latest product announcement will finally reinvent the way they work or if it will fall to the wayside with the long list of Salesforce products that drummed up false hope.
‍

Videos highlighting Agentforce's ability to save marketers time by creating segments that pull interactions from lead records and generate campaigns with a few simple prompts have shown some initial promise. But wait, wasn't Einstein Copilot able to do that? What's the difference?
‍

This time, Salesforce is set to make a real impact with an application built upon the AI and data infrastructure they've been building for years.
‍

While technical debt and the complexity of the sometimes disjointed platform are real issues, Salesforce's multitude of features integrated across the entire org, whether it be service, sales, or marketing, position its agent feature to remove time-consuming human interaction that can be diverted elsewhere.

‍

The Crucial Need for a Unified Source of Marketing Intelligence
‍

The pressing question for B2B marketers is whether Agentforce can pull data from every source to measure attribution, performance, and the cost of campaigns that push leads through the funnel. No matter how advanced Agentforce is, it can't determine which campaigns are performing best and how to prioritize spending without a unified source of marketing intelligence that draws on ad data and interactions across owned touchpoints.

‍

The Fundamental Principle: Garbage In, Garbage Out in AI Operations

‍

Anyone with experience creating AI agents or pulling data from multiple sources to find a correlation immediately understands the fundamental principle: if the input is garbage, the output will also be, you guessed it, garbage. In marketing speak, the desired input is the campaign performance data fuelling the AgentForce engine. Without the necessary data, Agentforce can't help leaders make informed decisions.

‍

B2B Marketers Need More Than AI for True Marketing Intelligence

‍

Marketers can't effectively leverage Agentforce without feeding it the performance metrics from campaigns launched across platforms. Despite the tool's promise to work out of the box and know which segment to create and which campaign to employ based on an analysis of current campaigns generating the most revenue at a lesser cost, the question of where it's pulling the data from persists.
‍

The dream scenario all marketers have in mind isn't possible yet. Agentforce is currently limited in its ability to help B2B marketers where it matters most, and that is to say, understand how they should optimize spend.
‍

The complexity lies in seeing how leads interact with multiple campaigns and the content they consume across channels. Modern B2B buying journeys span numerous touchpoints across various platforms, lasting from a few weeks to a year. A typical enterprise deal might involve :

Multiple decision-makers engaging with LinkedIn ads
Technical evaluators clicking through Google Ads to access your website and find API documentation
C-level Executives Discovering Thought Leadership Content on LinkedIn
Teams attending webinars or downloading white papers
Engagement with Reddit ads seen in relevant threads
Tracking blog page views after form fills

‍

‍

AgentForce, while powerful in processing Salesforce's access to organization-wide data, may encounter issues providing marketers with the marketing intelligence from outside platforms that Data Cloud delivers.

Why is that? Salesforce’s Data Cloud solution, which unifies customer and campaign data, doesn’t entirely present the granular views of data from platforms outside of Salesforce, such as Google Ads, for example, that marketers need. Implementation is another issue that teams will have to tackle. Like any other Salesforce solution, the time to adoption, setup,p and becoming fully operational is considerable.
‍

While solutions that simplify the process outside the Salesforce platform exist, the mounting regulatory restrictions on data collection and the desire not to rely on third-party cookies also play an essential role in finding a solution that meets marketers' needs.
‍

These factors challenge teams looking to create a nexus of campaign data within Salesforce. Without the necessary tools, marketers are left in a blind spot, unable to regroup data that agents could eventually use to create usable reports and recommendations that give marketers the whole picture.

‍

Agentforce Needs Ecosystem Partners to Fulfill Its Promise to Marketers and not replace them

‍

AI agents alone won't fill the marketing intelligence gap. The solution lies not in waiting for Salesforce to build more connectors but embracing an open ecosystem model. Currently, the Agentforce App Exchange is still in a nascent stage and doesn't have an extensive list of pre-built agents and templates for marketers. The initial use cases primarily cater to automating sales and customer service efforts.
‍

Despite the initial doubt, marketers shouldn't cast Agentforce to the side, as we're still in the early days of its rollout. So, while marketers' initial reaction may be to treat the tool as a gimmick, Salesforce partners are undoubtedly building agents that will offer considerable time gains for marketers. Agents will significantly impact day-to-day marketing tasks more than previous copilot iterations promised.
‍

If marketers' first reaction may be that of doubt, the second will surely be worry, as agents and the artificial intelligence that powers them continue to evolve at breakneck speed. Are agents going to replace marketers altogether? The answer is a resounding no. Every marketer is more than content to leave the repetitive tasks to an agent and brainstorm with copilot, but they are the ones who need to be held accountable and rewarded for the strategic decisions they make.
‍

Human interaction is an essential step in selecting the inputs of any agent, but it's just as vital for humans to validate the output. The killer application, or agent for marketers, won't render marketers obsolete. Instead, it provides a tool that leverages a unified data source to give humans reports with insights that help them make the right decisions.

‍

Heeet's vision for Agentforce

‍

At Heeet.io, we've developed the only privacy-focused native Salesforce app that helps teams break free from the data silos holding them back without sharing their CRM data outside the platform. We're working hard to ensure our tool provides AI-powered Agentforce companions with the marketing intelligence to present marketers with the reports they need to make the right decisions directly in the trusted Salesforce environment.
‍

There's no doubt that the future belongs to marketers who can combine the power of AI with intelligence to make truly data-driven decisions. We see Agentforce as the beginning of this new collaboration between AI and Salesforce users rather than the death of marketing teams.
‍

Our tool fills the gaps between Salesforce and ad platforms like Google Ads, LinkedIn Ads, Meta, and more by constantly capturing ad interactions, tracking leads through the lifecycle without cookies, and syncing the cost of campaigns. As Marc Benioff noted in his bold vision for AI agents at the top of 2025, "The companies closest to the data will be the biggest winners." we firmly believe Heeet is helping marketers get closer to the data and know where to re-attribute budget to drive ROI.
‍

Coupled with Agentforce, Heeet is creating a practical use case for B2B marketers with intelligence to feed agents that remove CMOs' frustration in justifying their actions with reports and insights that drive real growth and show the C-suite they are not just guessing when it comes to spend.

‍

With Heeet feeding AgentForce rich, structured marketing and sales data, teams can ask nuanced, revenue-focused questions and receive answers instantly. Want to know which campaigns truly influenced pipeline growth in Q1? Or which ad touchpoints mattered most for a high-intent customer journey? With Heeet, those answers aren't buried in reports, they're just a prompt away.

With Heeet, AgentForce isn't just answering surface-level questions, it's delivering strategic insight by tapping into a full spectrum of marketing, content, and sales data, all clean, privacy-compliant, and native to Salesforce.

Curious to see how it works? Here are a few prompts and outputs you can use to ask AgentForce about your content strategy, top-performing campaigns, and SEO's impact on revenue.

‍