Q1 2025 Heeet Product Updates

_{Check out the latest features our team been busy working on during Q1}

‍

New Integration - Reddit Ads
‍

We’re excited to announce that Heeet is now connected to Reddit Ads!
‍
With Reddit's massive growth in traffic and its unique, highly engaged communities, it’s become a key platform for advertisers looking to reach niche audiences.
‍
Now, with our integration, you can track your ROI on Reddit campaigns directly through Heeet. You’ll be able to measure exactly how your ad spend is performing and get deeper insights into what’s driving results on this platform.

‍

‍

‍

LinkedIn Engagement Insights
‍

Now, when someone interacts with your company posts on LinkedIn, those interactions are turned into content engagement insights in Salesforce.
‍
This means your sales team can get automatic updates on how prospects are engaging with your content and how it’s feeding into the sales journey. Pretty cool, right?

‍

‍

AI Visitor Tracking
‍

We’re taking it up a notch with AI Visitor Tracking! With AI becoming a major driver of online search and discovery, Heeet now lets you see if a prospect came from an AI search at any point during their journey.
‍
This is a game-changer for understanding how AI-driven traffic is influencing your pipeline.

As AI-powered search tools continue to grow in popularity, tracking these visitors helps you see how they’re engaging with your content and products, giving you deeper insights into where your prospects are coming from and how they’re navigating their path to conversion.

Plus, with Heeet's content analytics feature, you can connect AI visit data with content interactions, so you can directly correlate how AI traffic is engaging with your content.

With this powerful combination, you can fine-tune your content marketing strategy and make decisions to capitalize on the AI-driven shift in how people find and interact with your brand.

‍

‍

Account-Based Marketing Optimization
‍

If you’re doing account-based selling, we’ve got you covered!
‍
We understand that in account-based selling, prospects often engage with your content and website on their own terms before connecting with sales who sent outreach sequences.
‍
Now, Heeet automatically measures how these efforts whether they happen on your website, through content interactions, or via self-service actions are influencing your sales process.
‍
This means you can finally make sales and marketing attribution completely frictionless by giving you the full picture of every prospect's interactions across both teams. By tracking these touchpoints in real-time, you’ll have a clearer view of how marketing plays a role in nurturing leads and driving conversions, helping your teams collaborate seamlessly for better results.

‍

Webinar & Physical Event Tracking
‍

We’ve added more power to our event tracking! Forget about the standard metrics like the number of registrations or attendees, which don't truly reflect the real business impact of your events.
‍
Whether it’s a webinar or a physical event, Heeet now shows you the true impact such as how many new leads you generated, how much pipeline was reactivated, and how much revenue was closed because of it. Now, you’ll know exactly which events are bringing in the most value

‍

‍

Updated CPL and CAC Measurement
‍

We’ve made it easier than ever to track Cost Per Lead (CPL) in Salesforce!

Now, you can monitor CPL at a campaign level and directly associate those costs with any opportunity, giving you a much clearer picture of your marketing spend and performance.

Whether you're running multiple campaigns or targeting specific segments, this new feature helps you drill down into exactly where your budget is going and how it’s impacting the sales pipeline. By linking CPL to opportunities, you can more accurately measure the return on your marketing investments, allowing you to optimize campaigns in real-time.

This update provides deeper information into which campaigns are delivering the best results to maximize efficiency and boost ROI.
‍

That’s all for now, but we’re not stopping here. There’s a lot more coming your way in Q2, and we can’t wait to share it with you.

‍