Measure how your customers have engaged with your content with Heeet Content Influence

Nowadays, most of B2B buyers are over-solicited with dozens of inbound emails and Linkedin messages, which makes it super hard for sellers to stand out from the crowd.

This is where content is key.

You need to provide your target audience with multiple contents providing them with valuable insights and real answers to the questions they're asking themselves.

Building a content strategy is key but how do you measure its success when standard web analytics tools such as GA4 provide a very blurry view of performing contents based on Page Views, Time on Page and Bounce Rate.

None of those metrics are trully providing a real performance indicator.

That's why we launched our "Cookieless Content Influence" feature, enabling you to:

- measure how your inbound leads have engaged with your content,

- provide your sales representative with contextual information,

- monitor how each of your content influences lead acquisition, sales process and revenue,

- retarget your prospects with additional content that match what they're looking for.

‍

What data can you expect with Heeet in Salesforce?

On lead level, Heeet automates "content tagging" (A) so your sales team can easily see what are the main contents each prospect is interested by.
Heeet also provides you with a complete list of all contents a prospect browsed before filling a form.

On Heeet Content pages, you can easily see what personas are engaging with each content, content activities over time, list of all related leads and opportunities and more.

You want to know more about Content Influence, book a demo ;)

You might also be interested in our "Measure SEO Influence" article.