Why SEO Matters for B2B SaaS

Based on Intergrowth and Contentoo studies here are some key facts about SEO.

- leads from search engines have 14.6% close rate while outbound leads have a 1.7% close rate
- 47% of customers read 3-5 pieces of content before talking to a sales person
- brands investing in SEO save 400% on ad spending on average

‍

What It Takes to Succeed in SEO

But to perform in SEO you'll have to massively invest on:

- People, either in house or externally
- Content, to make sure you regularly produce, optimise and refresh your content
- Tools, like keyword research tools, automated SEO tools and analytics tools for tracking performance.

While it's quite easy to monitor SEO ROI when selling product online, are you able to monitor how SEO is impacting your "offline" revenue?

When looking at the B2B SaaS business, most of customer journeys start with a demo request and then follow an offline path in Salesforce before generating revenue.

As SEO manager are you able to reconciliate this revenue?

Heeet cookieless multitouch tracking solution enables you to see exactly how much revenue comes from your SEO strategy, what are the related costs and what are the top contents consulted by your prospects.

‍

Feel free to book a demo to see how Heeet can help you to keep track of your SEO performance.