15 Best Multi-Touch Attribution Platforms (2026) — Pricing, CRM Fit & In-Depth Comparison

We compared 15 multi-touch attribution platforms on pricing transparency, Salesforce & HubSpot integration depth, attribution models, and cookieless readiness. Honest scoring, real pricing, and a decision framework for B2B marketing, RevOps, and GTM teams.

Introducing Buyer Journey Analytics: How to See Which Channels, and Campaigns Lead to Revenue

The new Heeet feature tracks and analyzes every engagement a buyer has with your brand, from the first ad click to the signed contract. Instead of isolating individual touchpoints, it connects them into a sequence that reveals how deals progress through your funnel.

Heeet x Le Café du Market‬: De la mesure à l'impact - repenser l'attribution marketing en B2B

Webinar with our Co-founder Romain Blanc, and Axel Kaletka of Le Café du Market for our french speaking audience, we cover attribution challenges marketing teams are facing in 2026 that are limiting their ability to secure budget, and how to change that by showing the revenue impact of their work.

MTA vs. MMM: The B2B Marketer's Guide to Making the Right Choice

Struggling to choose between multi-touch attribution and marketing mix modeling? Learn when to use each, and why the cookieless era demands a new approach.

How to use and leverage First-Party Data in Multi-Touch Attribution

Learn how to build accurate multi-touch attribution using first-party data. Complete guide covering server-side tracking, identity resolution, CRM integration, and cookieless B2B attribution.

Multi-Touch SEO Attribution: The Best Solution?

Tracking SEO ROI is difficult. Multi-touch attribution can help measure it. Here’s how to do it.

data-driven attribution: the most accurate model?

most marketers still rely on last-click attribution. do you need to switch models to improve roi?

Is the U-shaped attribution model still useful in 2026?

The 40-20-40 rule, GA4 configuration, B2B use cases, comparison with W-Shaped, First & Last Click models, and the hidden risks around incrementality and cookies.

Multi-Touch Revenue Attribution: How to Measure ROI Across Every B2B Channel

Learn how to use multi-touch revenue attribution to connect every marketing touchpoint to closed-won deals. Compare attribution models (Linear, U-Shaped, W-Shaped, Time Decay, Full Path), calculate ROI, ROAS, CAC, and payback, and see how CRM-native tracking in Salesforce and HubSpot improves revenue visibility.

W‑Shaped Attribution: The B2B Pipeline Model That Outperforms First‑Touch, Last‑Touch, and U‑Shaped

Learn how W‑shaped attribution works, why the 30‑30‑30 model reveals true pipeline impact, and when it beats first‑touch, last‑touch, U‑shaped, and full‑path models for B2B teams using CRMs like Salesforce or HubSpot.

Sales and Marketing Attribution Conflict: How RevOps Solves the Credit War

Discover why sales and marketing teams fight over attribution and how RevOps can fix it. Learn multi-touch attribution strategies that align B2B GTM teams and drive revenue instead of conflict.

Activating CRM Data: How to Use Salesforce & HubSpot to Optimize Ad Spend

Learn how to activate Salesforce and HubSpot CRM data in Google Ads to optimize ad spend. Send Closed Won revenue data, create MQL lookalike audiences, exclude unqualified leads, and improve ROI with first-party data activation.

Multi-Touch Attribution for B2B Ads: Measure True ROI Across Platforms

Learn how multi-touch attribution solves cross-platform B2B ad tracking challenges. Compare attribution models, implement unified tracking, and measure true ROI from Google Ads, LinkedIn, and Meta campaigns to CRM revenue.

Linear Attribution Model: Examples for Salesforce & HubSpot 2026

Learn linear attribution with real B2B examples. Step-by-step setup for Salesforce Campaign Influence & HubSpot, plus when to use linear vs. other attribution models.

Cookieless Attribution for B2B: Complete Guide to Track Revenue in 2025

Learn how to implement cookieless attribution for B2B marketing. Master first-party data, server-side tracking, and CRM integration to prove marketing ROI despite privacy changes and long sales cycles.

Audience Activation for Salesforce: Sync CRM Data to Ad Platforms Instantly

top wasting ad spend on existing customers and unqualified leads. Heeet's Audience Activation syncs your Salesforce data to Google, Facebook & LinkedIn and more in real time.

Linear Attribution Model 101: Understanding how it measures against other models for B2B

Single-touch attribution models tell a fraction of the story. Last-click attribution hands all the glory to that final email or Google search, completely ignoring the webinar that sparked initial interest or the case study that addressed key objections. First-touch does the opposite, celebrating awareness while dismissing everything that happened afterward.

Last-Touch vs. Multi-Touch Attribution: The Real Cost of Getting It Wrong

Last-touch attribution assigns all credit to the final touchpoint before conversion, while multi-touch attribution spreads recognition across every key moment in the buyer’s journey. The choice isn’t just technical; it’s your ticket to defending your marketing investments with data, not guesswork. Let’s dive into each model, where they fit, and how to choose wisely.

First-Touch vs Multi-Touch Attribution: What to Choose in 2026?

Compare First-Touch and Multi-Touch attribution models: impact on ROI, budget allocation, and team performance. Discover which model will maximize your marketing results in 2026.

How to Prove Webinar ROI

How to Prove Webinar ROI Beyond Attendance Metrics

AI Search Visibility: How to track the revenue impact of brand mentions

Learn to track and measure AI search ROI with proven GEO strategies. Complete guide to LLM mentions attribution, revenue tracking tools, and conversion optimization for B2B success.

Why measuring marketing performances on first or last click is not working?

Understand the pros and cons of first click vs last click attribution. Learn why multi-touch attribution gives a clearer view of marketing ROI.

Why Marketing Attribution Software is a strategic imperative in 2025

Discover why first/last click models fail in 2025. Learn how modern marketing attribution software connects revenue to every customer touchpoint.

What is Salesforce Opportunity Influence

Discover Salesforce Opportunity Influence vs Campaign Influence. Learn how Data Cloud powers smarter multi-touch attribution for revenue impact.

What is Salesforce Campaign object?

Salesforce Campaign is an object that marketing users can use to associate existing leads or contacts with specific marketing activities such as event, email, webinar.

Why Heeet is the perfect solution to manage campaign influence ?

See why Salesforce Campaign Influence and Pardot fall short. Learn how Heeet’s cookieless solution automates tracking across ads, channels, and keywords."

What B2B Marketers need to know to prepare for the Impact Agentforce

Explore Salesforce Agentforce for marketers. See its AI potential, limitations, and how Heeet adds the marketing intelligence it needs to drive ROI

Why cookie consent impacts your marketing acquisition metrics?

41% of prospects refuse cookies. Discover how Heeet’s cookieless tracking gives accurate ROI and prevents cutting profitable campaigns.

What are the top KPIs to measure success in Marketing Ops?

Discover the top MarketingOps KPIs for 2023, pipeline, revenue, velocity, ROI and how Heeet automates them natively in Salesforce

Sync Salesforce with GA4 Audience

Easily sync Salesforce converted leads with GA4 Audiences using Heeet. Retarget prospects, exclude conversions, and boost Google Ads performance.

What are Salesforce Campaign Influence pros and cons

Discover Salesforce Campaign Influence pros & cons, and see how Heeet simplifies multi-touch attribution with real-time, cookieless tracking in Salesforce

The Missing Piece: connecting exact Search Queries to revenue in Salesforce with Heeet

Search Query Revenue Attribution links Google Ads queries to Salesforce revenue, lowering CPL and boosting campaign optimization

TikTok integration with Salesforce campaigns

Sync TikTok Ads with Salesforce in 2 minutes using Heeet. Track costs, clicks, and revenue influence to measure your TikTok campaign ROI

Salesforce UTM Tracking : How to do it in 2025

Track UTM parameters in Salesforce Web-to-Lead forms. Capture every touchpoint and use Heeet for full multi-touch attribution to revenue

How to Set up Campaign Influence in Salesforce

Learn how to set up Salesforce Campaign Influence step by step. Enable models, track campaigns, and create reports to measure marketing impact

The Ultimate Guide to Salesforce Marketing Attribution in 2025

If you're a marketer using Salesforce, you know how challenging it can be to connect your campaigns to actual revenue

How to Setup Round Robin lead assignment in Salesforce

Set up Salesforce round robin lead assignment with Flow. Distribute leads fairly across reps and explore advanced assignment rules with Heeet

Measure how your customers have engaged with your content with Heeet Content Influence

Measure B2B content performance in Salesforce with Content Influence. Track engagement, revenue impact, and sales context

Pardot Google Ads Connector : Know the limits

Go beyond Pardot’s native Google Ads connector. Heeet enables multi-touch and revenue attribution in Salesforce for complete Google Ads ROI tracking

How to Have a Multi Channel Revenue Attribution in Salesforce

Heeet’s multi-channel attribution shows how SEO, Google Ads, and LinkedIn each drive revenue—going beyond first or last touch models

Measuring SEO impact on offline revenue in Salesforce

Heeet connects SEO to Salesforce revenue with cookieless multi-touch tracking. See ROI, costs, and top-performing content driving your pipeline

Managing Pre and Post Lead Acquisition marketing activities in Salesforce

Track both pre and post lead acquisition activities in Salesforce. Measure true campaign ROI and full customer journey attribution

How To Manage Self Reported Attribution in Salesforce

Track dark social in Salesforce with Heeet’s Self Reported Attribution. Measure word of mouth, communities, and untracked channels driving revenue

How to setup Time Warp component in Salesforce

Time Warp is a free component you can add to any Salesforce record, displaying in a beautifully designed interface all the activities related to a lead, an account, an opportunity.

How to Set-up Offline Conversion Tracking With Google Ads : A Complete 2025 Guide to Bridging Clicks and Real-World Sales

Connect Google Ads to Salesforce with offline conversion tracking. Capture GCLIDs, sync CRM data, and attribute real revenue to your campaigns

How to Manage time to revenue in Salesforce

Understanding how long it takes for a lead to turn into revenue is key to measure your campaigns effectiveness and manage your pipeline more accurately.

How to Manage advanced cohort analysis in Salesforce

Run accurate cohort analysis in Salesforce. Centralize ads, SEO, content, and revenue data to optimize budgets and accelerate growth

How to Manage CAC and Payback in Salesforce

Despite being a critical KPI for CMO, CRO and CFO, the CAC/Payback calculation is sometimes really blurry for companies

Q1 2025 Heeet Product Updates

Product updates !

How to Measure SEO ROI

Measure SEO ROI beyond clicks with Heeet. Connect content, queries, and revenue in Salesforce to prove SEO’s true impact on pipeline and growth

How to Defend Your Marketing Budget in Revenue Planning Season

Learn how to defend your marketing budget with data, show revenue impact, and align spend with strategy for stronger fiscal planning

How to Connect Salesforce and Google Ads

Connecting Salesforce and Google Ads is a powerful way to integrate your customer relationship management (CRM) data with your ad campaigns,

How to Display Related Leads in Salesforce

Learn how to display related leads in Salesforce using Flow and email domain matching to avoid duplicate outreach and improve account visibility

Product Update : Digital channels & campaigns influence in Salesforce

We're delighted to announce an awesome new feature for marketers, advanced channels and campaigns influence for leads and opportunities in Salesforce.

How to Customize Campaign Influence in Salesforce

First Touch, Last Touch, Linear, U Shape....there are a lot of different marketing attribution models available when you want to measure how each digital touchpoints influenced your revenue

From Impressions to Revenue: Heeet New Google Search Console Integration

Connecting what happens in Google Search Console with actual revenue outcomes in Salesforce remains an elusive puzzle. That disconnect ends today.

Digital Transformation in Schools: Why Measuring Digital Marketing Performance Is More Critical Than Ever

An overwhelming 91% of educators worldwide say digital transformation is essential for the future of their schools, and the investment in EdTech to fund the transformation is forecasted to hit 404 billion in 2025.

Customer Acquisition Cost (CAC): How to calculate it & why it is important

Customer Acquisition Cost (CAC) is a key metric that helps businesses evaluate the efficiency of their marketing and sales strategies. It represents the total cost of acquiring a new customer, including marketing spend, sales efforts, and other associated expenses

How to integrate Google Analytics with salesforce (GA4)

In this guide, we’ll break down how GA4 and Salesforce can work together, what challenges to expect, and how Heeet helps you unlock full-funnel attribution, natively inside Salesforce

How To Track Leads In Pardot

Pardot (Account Engagement) offers a convenient tool to measure what campaigns are generating leads. However, due to its cookie based structure, you might be losing a lot of insightful data

How To Connect Linkedin Ads with Salesforce

Heeet allows you to automatically sync all your Linkedin paid campaigns with Salesforce in order to measure the ROI of each $ spent on Linkedin.

How to Calculate lead acquisition cost in Salesforce

Using Heeet lead acquisition data in Salesforce allows you to create accurate reports on average paid interactions that occured before a conversion but also what is your average lead acquisition cost per campaigns.

Are you measuring dark social marketing impact on acquisition and revenue?

Dark Social is quite a buzz word at the moment but what is it in reality and how it can impact your marketing strategy?

Are you separating marketing driven VS sales driven acquisition costs and interactions?

CAC (Customer Acquisition Costs) a metrics calculating how much you spent to acquire customers by dividing marketing + sales costs per the number of customers within a specific period of time

Are you measuring “post acquisition” marketing activities?

Pre Acquisition activities are all the activities happening before the record is created in Salesforce. Post Acquisition activities are all the activities happening after the record is created in Salesforce.

Boost Your Business Insights: Connect Salesforce Conversions Data with GA4

In today's data-driven business landscape, understanding customer behavior and tracking conversions are paramount. That's where Google Analytics 4 (GA4) and Salesforce come into play

How to Create An Advanced Self Reported Attribution in Salesforce

Prospect listened to a podast, saw your booth at an event, read a review of your software on a comparison website, there are multiple exemples where you might want to capture the "How did you hear from us" data in Salesforce.

Analyze sales and marketing journey in Salesforce

Due to lack of data, understanding what is the typical funnel to close an opportunity is usually quite hard in Salesforce.