Lead Acquisition Costs

How pre sales meetings can impact your customer acquisition costs?

September 20, 2023
3mn read

Have you ever wondered how sales meetings can impact your customer acquisition costs?

While some customers will require a lot of "pre sales" calls and meetings, other will need less "selling" time, making it very different from a customer acquisition costs perspective.

That's why we included a new feature in Heeet, enabling you to automatically add your meeting costs to each opportunity, in order to get an accurate understanding of your marketing and sales acquisition costs.

Heeet will automatically record Sales Driven costs every time a meeting is added to Salesforce, showing you some insightful data based on recorded Events (A), such as costs split between marketing driven and sales driven costs (B) and accurate Acquisition Costs data (C)

Heeet will also updates event record in Salesforce to show meeting costs related to the event as per meeting "type" (internal meeting within your team about an opportunity or external meeting with customers)

Heeet meeting costs feature will enable you to follow how much you spent in meeting over time, per users, per accounts, per opportunities and per meeting type through our native pre built reports and dashboards.

You want to measure your acquisition costs with accurate data? Book a demo to see how Heeet can help.

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